ROI Tracking

Measure the return on investment for your marketing campaigns, recruiting sources, and business initiatives.

What Is ROI?

Return on Investment measures profit relative to cost:

ROI = (Gain from Investment - Cost of Investment) / Cost of Investment

Example:
- Campaign cost: $10,000
- Revenue generated: $50,000
- ROI: ($50K - $10K) / $10K = 400%

Campaign ROI

Tracking Marketing Campaigns

For each campaign, track:

Metric	Description
Spend	Total campaign cost
Impressions	Times shown
Clicks	Click-throughs
Leads	Contacts generated
Opportunities	Deals created
Closed Revenue	Won deals attributed
ROI %	Return calculation

Campaign Comparison

Compare campaigns side-by-side:

Campaign	Spend	Revenue	ROI	CPL
LinkedIn Ads	$5,000	$25,000	400%	$50
Google Ads	$8,000	$20,000	150%	$40
Trade Show	$15,000	$45,000	200%	$150

Lower cost per lead (CPL) isn't always better. Consider lead quality and conversion to revenue.

Attribution Models

Choose how credit is assigned:

Model	Description	Best For
First Touch	Credit first interaction	Brand awareness
Last Touch	Credit final interaction	Direct response
Linear	Equal credit to all touches	Full journey
Time Decay	More credit to recent	Long sales cycles

Recruiting Source ROI

Cost Per Hire

Calculate recruiting efficiency:

Cost Per Hire = Total Recruiting Cost / Number of Hires

Example:
- Job board spend: $2,000
- Agency fees: $5,000
- Total hires: 3
- Cost per hire: $2,333